DIRECTOR OF MARKETING: While at Smokey Mo’s TX BBQ, much of my time was spent acting as Creative Director/Writer—including on the rebrand, website, social media, ads, marketing materials, signage and the development of new restaurant interiors. Deets on my resume.
ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: As an advertising creative, I was responsible for taking a creative brief, researching the heck out of the product and creating targeted campaigns which included TV commercials, print ads, radio, billboards and videos. I made presentations to clients, and led the work through the production process including: hiring directors, making casting and location decisions, hiring and recording voice over talent, working with film editors, sound mixers, composers and musicians. As an ACD, my AD and I ran our own account, oversaw the work of other creatives and worked on new client pitches. I won numerous industry awards and produced commercials whose production cost topped $1M.
Ad Agencies:
Goodby, Silverstein and Partners, Hal Riney & Partners-San Francisco, FCBWest, McCann Erickson NY, GSD&M (freelance), and Ketchum.
Some of my clients:
Saturn Cars, ESPN, Coca Cola, The Mirage Hotel and Casino, Keds, Spectrum Restaurant Group, Mastercard, Dockers, Sega, Nintendo, The Golden Nugget Hotel and Casino, Polaroid, The Body Shop, Old Milwaukee Beer, Pizza Hut, Alamo Rent-A-Car, Sony, Fisher Price Toys, and, believe it or not, the Amazon.com launch, late last century.